Scott Rifkin on Skilled Nursing News:
Data continues to be the watchword in a skilled nursing marketplace where hospitals and other referral partners demand increasingly concrete information about post-acute outcomes.
In response, numerous tech companies have stepped into the fray to provide potential solutions — from data analytics tools that can identify serious health issues before they escalate to a hospitalization, to tracking software that alerts SNFs when one of their former residents shows up at a hospital.
But all of this flashy new technology doesn’t mean much if the frontline employees at a SNF don’t actually use it. For Scott Rifkin, founder and executive chairman of skilled nursing tech provider Real Time Medical Systems, this concept usually takes the form of an admonition from the operators to which he pitches his product.
“If you create more work for my staff, I’ll kill you,” Rifkin said, paraphrasing skeptical providers during a panel discussion at Zimmet Healthcare Services Group’s annual conference in Atlantic City, N.J. earlier this month.